Building Great Sales Teams

Jeff Brekken: Living Life by #CoreValues; A Discussion on Hiring and Firing Based on Core Values

Episode Summary

In this episode we speak with Jeff Brekken, CEO/President of Icon HR and Blue Sky Benefits, and discuss his process in building teams.

Episode Notes

Jeff Brekken has taken his experience as a goal tender in hockey with seeing how plays develop to his business and life practices. Jeff takes us through his process of hiring to how to keep fire going for his sales teams and a few books that help keep his mentality strong.  Growth comes when we work on ourselves personally and professionally and Jeff breaks down all of those aspects and more.

Key Takeaways:

• Follow the Process and Procedures
• Hire based on your Core Values and Culture
• Be okay with letting go of a "cancer"
• Put the right person in the right seat
• Life happens for you not to you

Follow Jeff on Instagram: @jbrekken35