On this episode of Building Great Sales Teams, we sit down with Kourtney Vest, Marketing and Development Manager for a Division of CrossCountry Mortgage, to discuss the importance of personal branding and social media. Enjoy!
Kourtney Vest is the Marketing and Development Manager for a Division of CrossCountry Mortgage, with expertise in building successful mortgage teams, coaching/growing loan volumes, and marketing and social media for the mortgage and real estate industry. With a background in graphic design, Kourtney has risen through the ranks to her current position in just 5 years.
In her role, Kourtney manages and recruits for a branch that averages $700M in annual volume, and has helped her top three loan teams grow from $20M to $65M in just two years. Her experience has taught her that being a part of a great sales team is the key to building a great sales team.
Kourtney shares her insights on why personal branding is crucial for sales professionals, how to establish a strong brand, and how to leverage social media platforms to connect with clients and build relationships. She also explains how to balance personal and professional content on social media, and how to use analytics to measure the success of your social media strategy.
Tune in to this episode to learn from Kourtney's experience and expertise on how to establish and maintain a strong personal brand and social media presence, and how to use these tools to build a successful sales team.
Listeners can connect with Kourtney on social media at @money_v_mortgage or by phone at 512-887-0010. She offers self-sourced loan officers the opportunity to grow their income, and also provides Realtors with the chance to work with top-tier lenders.